This site uses Matomo Analytics for letting me gather information about how people use it.
It is an option that respects the privacy of the users more than some other platforms and I self-host it on my servers.
The IP addresses of users are not stored and tracking cookies are not used.
That said, if you desire, you can also opt out of this tracking. Doing so WILL set an opt-out cookie in your browser.
Ad blockers will also prevent any analytics from working, so nothing will show up then.
Please note that many other sites out there won't respect your privacy much.
To stay more safe online, you might consider using an ad blocker such as uBlock Origin.